Furniture coating refers to coating furniture with paint (paint) and forming a coating on the surface, which not only beautifies the furniture but also protects the furniture. Furniture coating is also a broad market, and has a long-term vitality, in the paint industry is a very promising "newcomer." However, if you want to make a difference in the paint field, but also bigger and stronger, in addition to overcoming various factors such as market, opportunities, environmental protection, and funds, technological innovation is also one of the bottlenecks in the healthy development of the furniture coating industry.
Recently, due to the influence of the upper house control policy, the building materials industry as a whole has shown a gentle development and the market is relatively flat. Looking at the development trend of the building materials market, the furniture coating industry market is relatively flat. According to HC Coatings, it is not only the furniture industry that has affected the development of the furniture coating industry, but also many obstacles in furniture coatings. So what are the “barriers†faced by the furniture coatings industry? Today, the author will talk with everyone about the furniture coating industry market conditions, obstacles and prospects.
China furniture coating industry market status and forecast
Current status of furniture coatings
Among the furniture coatings, the output of wood coatings changed most significantly. In 2008, the output of wood coatings in China was about 650,000 tons, accounting for 15% of the total coating output (excluding architectural coatings), ranking third in the output of all types of coatings in China (excluding architectural coatings). In 2009, the production of wood coatings in China was about 740,000 tons, accounting for 10% of total coating output (excluding architectural coatings), ranking second in the production of various types of coatings in China. Applications The application of wood furniture can to a certain extent reflect the level of the paint industry in a country. As of November 2009, according to the latest statistics from the National Bureau of Statistics, a total of 1,344 coating companies were surveyed. The total output of paint in China was 8,227,359 tons, which was a year-on-year increase of 7.1%. From January to May 2010, China's paint output reached 3.913 million tons, an increase of 25.1% year-on-year.
On the one hand, with the continuous rise of raw materials in the upper reaches of coatings, the production costs are constantly rising, and the relevant national authorities are increasingly stricter on environmental protection. As a result, the operating pressure of small and medium-sized furniture coating companies is increasing, and the market share is gradually shrinking. . On the other hand, competition in the industry is becoming more and more fierce. Manufacturers only have to cut prices in order to obtain orders, creating a vicious cycle. The furniture coating industry has developed to the present, and it has formed the stronger the stronger, the weaker the weaker situation. The latest data shows that in China's furniture coating industry, SMEs account for 80%, but only about 20% of the market share.
The "impeded factors" facing furniture coatings
Market Imbalance - One of the Obstacles to Furniture Coatings
The furniture coating industry has always faced the problem of market imbalances. It is understood that the current use of furniture coatings is mainly polyurethane coatings, accounting for about 55% of the total consumption of wood furniture coatings, nitrocellulose coatings account for about 20%, unsaturated polyester coatings accounted for 10%, UV curing coatings accounted for about 9%. One-component waterborne coatings are less than 6%, and acid-cured coatings are less than 1%. In 2009, the output of wood coatings was 740,000 tons, among which the highest proportion of polyurethane coatings was about 70%, followed by nitro, UV, alkyd, waterborne, and polyester lacquers. Obvious market imbalances are more serious.
Opportunism--the second obstacle to furniture coatings
As we all know, for furniture coatings companies, competing for raw materials, competing for transportation, rushing sales, and competing for low prices have been the competition between enterprises and enterprises in recent years. It is understood that even some companies have played on the side of the product name to bring a very bad influence to the industry. But if furniture coatings companies want to survive, they must bet on gambling. If they have money, they will have to earn money. This means that as long as the product line needs, these furniture coating companies will find ways to produce, and they will not miss a chance.
Observing the old thoughts--the third obstacle to furniture coatings
Most ideological concepts of furniture and coatings companies are still very conservative, which is undoubtedly the biggest misunderstanding for the development of their industries. The old concept of thinking is mainly reflected in land, capital, technology, raw materials, talents, equipment, and markets. Therefore, in the market competition environment, the stable development period of the company is getting shorter and shorter, the market changes more and more, and the pressure is also greater. In particular, the sales patterns of furniture coatings in second and third-tier cities are too old and it is not so simple to do well.
Environmental Protection Bottleneck--Fourth Obstruction Factor of Furniture Coatings
The opening of the Copenhagen conference in 2009 made "low-carbon" a topic of common concern for all walks of life. The furniture coating industry is no exception. In the environmental protection bottleneck of furniture coatings, there are mainly technical bottlenecks. Take the VOC content and formaldehyde emission test data in furniture coating as an example. At present, the detection standards for VOC content and formaldehyde content in China are both 20g/L, and the foreign detection standard is 0g/L. From these two data, we can see China's furniture coating environmental protection industry still needs improvement.
Funds Fracture--Fiveth Obstruction Factor for Furniture Coatings
Furniture coating companies have always faced the problem of funding breaks. A painter said: "Now it's difficult to do business, furniture manufacturers always have to bet your money, at least in March, more than half a year before remittances to you. No money can be ah, two less per barrel. This is cutting blood.A furniture company firmly grips the throat of the furniture coating industry. Our cash flow is getting slower and slower. When it comes to a fire accident like some furniture manufacturers, you don’t want to bet money. "Of course, this seems to give some paint companies an opportunity to "eat fish with big fish." Small and medium-sized furniture coating companies have smaller and smaller living space. "Indeed, the emergence of financial problems in the competition between enterprises and enterprises is no longer common.
In summary, although the furniture coating market is still faced with various “barriersâ€, the market is still optimistic about most of the industry. Some industry experts have even called for the government to set a high threshold for the coatings industry in terms of environmental protection, thus prompting furniture coatings companies to cut down the rough and complete business structure, embark on a refined approach, and avoid homogenous competition.
Furniture Coatings Market Forecast for the Second Half of 2010
At present, there are many types of products in the furniture market. As an upstream furniture industry, the demand is rigid regardless of policy changes. Of course, from the long-term perspective, the future market space of furniture coatings industry still has great potential. Only by adopting advanced technologies to transform the traditional furniture coating industry, accelerate the pace of internal structural adjustment in the furniture coating industry, promote industrial upgrading, and increase the added value of products, the market development space for the furniture coating industry will be even greater. Relying on design innovation and technological innovation to increase the competitiveness of the furniture coating industry and increase the proportion of middle-to-high end products is the only way out. Looking at the development of the upstream furniture market, the furniture coating industry will become even fiercer in the second half of the year. In the tide of the market economy, only those companies that are able to do their jobs can survive, and those that cannot adapt will be eliminated. The author predicts that if most companies can survive this year, they will usher in the spring season next year. Overall, the author is still optimistic about the development trend of furniture coatings in the second half of the year.