Farley: National competitiveness and international competitiveness coexist

Wuhan Falilai Cutting System Engineering Co., Ltd. (hereinafter referred to as “Falile”) has been focusing on the technical development of the cutting and welding industry, providing industry-leading technology, high-quality cutting and welding equipment and perfect technical services to the world. Thousands of high-power CNC laser cutting machines, plasma cutting machines, laser welding machines, and laser surface treatment equipment operate well all over the world. The application industry involves machine tools, engineering machinery, automobiles, ships, locomotives, petroleum machinery, aerospace, Textile machinery, grain machines, electrical appliances, elevators and other fields.
Farley is a Chinese company established after the wholly-owned acquisition of Australia's Farley laserlab.

Mr. Deng said: "From 2001 to 2003, we mainly engaged in the sales and service of Australian company products. At the end of 2003, after the establishment of the company, we began to independently produce and sell products. As an international company, From 2004 to 2007, Farley introduced technology transfer to the world-class Farley Laserlab series of equipment, localized and internationalized. The turnover increased from several million in 2004 to two in 2007. In just four years, Farley has achieved great success. The products have been exported to the United States, Australia, the Czech Republic, Spain, Chile, India, Indonesia, Malaysia and other countries. Really realized our original intention: go The internationalization road, based on the grafting of foreign advanced technology, carries out independent innovation to make it suitable for global needs, and truly achieves Chinese manufacturing and global sales."

Today, in the field of construction machinery, Sany Heavy Industry is a customer of Farley; in the field of grain, China's largest color sorter manufacturer Hefei Meiya, Asia's largest saw blade manufacturer Black Whirlwind is a customer of Farley; motor industry The leading company of hydropower, Dongfang Motor Factory, is a customer of Farley. Mr. Deng said: "By localization, our products have the performance of foreign products and domestic prices, thus meeting the needs of domestic customers. When we contact customers, we will communicate well with customers and understand all aspects. Customer needs, according to different needs of different customers, provide different and complete solutions. For example, for sheet metal manufacturers, the processing materials are thin plates, we will recommend our laser cutting series; engineering machinery and large shipyards, processing materials are For plate, we will recommend our plasma cutting series or combination of cutting and drilling to ensure the accuracy of the hole position and the smoothing of the material."

After-sales service is the guarantee for the long-term development of the company. High-quality products with excellent service can be invincible in the fierce competition. Mr. Deng said: "With the normal operation of more than one thousand devices around the world, Farley's engineers have accumulated the most professional and abundant equipment maintenance knowledge, and can provide personnel operation training, parts replacement and equipment for many other types of machinery and equipment. Maintenance and maintenance services. The “Laser Processing Technology Training Center” established by Farley Company in its headquarters provides equipment operation, maintenance and process technology training for customers' technicians free of charge. After installation and commissioning of the equipment, it can also be provided according to customer needs. The operator continued the training and guidance on the spot until the customer's technical staff could work independently. Deng said: "In China, our market is divided into four regions: South China, North China, East China and Central China. There are service points in South China Dongguan, East China Suzhou, Huazhong Wuhan, North China Tianjin, Beijing, which makes our service closer to customers. We understand that application consultants of global cutting and welding technology are on call, respond to technical questions raised by customers within 4 hours, and arrive at customer sites within 24 hours. Provide technical support within 24 hours if required. At the same time, Farley has a good supplier network, which can provide customers with timely spare parts and provide logistical support for long-term continuous operation of customer equipment. In foreign countries, we provide after-sales service to our customers free of charge in the case of guaranteed costs. At the same time, we will train our customers in a timely manner. This way our equipment is also very well used abroad. Our service philosophy is: while selling equipment, people and equipment go. Once the device is available to the customer, it can be used directly. These initiatives have been fully affirmed by customers. ”

For the future, Mr. Deng is full of confidence and passion: "Falile represents national competitiveness and has international competitiveness. Huagong Laser is at the forefront of research in the world. What we need to do is to integrate domestic and foreign technologies, with domestic and Australian The company's joint R&D platform has enabled the internationalization of its products. Over the past four years, we have successfully completed the strategic shift of our products. Next, we must internationalize our products and internationalize our employees while internationalizing our products. We will make full use of the international platform of Australian companies to do sales and services in the international market. We can provide domestic customers with high quality and low price products to meet their needs by utilizing advanced technologies that are comparable to those of famous foreign companies. Become an aircraft carrier in the laser industry."

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