The continuous development of the hardware and building materials industry, the development of sanitary ware enterprises requires the promotion of products, therefore, the construction of sanitary ware brands is very important. In the rapid development of bathroom hardware products, sanitary ware brands have ushered in a stage of rapid development. More and more sanitary ware enterprises understand that if they want to share a piece of competition in the intensified competition, they have the most high-quality brands. Strong weapon. The well-known brands of sanitary ware enterprises are affected by the objective environment. Even in the financial crisis, they can maintain a strong growth momentum, while some enterprises with no brand or low reputation are greatly affected, or withdraw from the stage in the industry reshuffle. . In the second half of the year, sanitary ware enterprises are optimistic about the development of sanitary ware brands. Some insiders say that the sanitary ware market has great potential in the second half of the year. According to industry insiders, the development trend of sanitary products in the second half of the year will still be based on simple personality and functional utility. Consumers not only require sanitary products to have hygienic cleaning functions, but also integrate health care functions, appreciation functions, technology and entertainment functions. The design style pays more attention to the combination of practicality and aesthetics, and integrates personality, nature, harmony and human care. element. In some areas, sanitary ware brands are the driving force for regional development. The sanitary ware industry is an important part of Jiangmen's private economy. Its harmonious and benign development has greatly promoted the city's economic growth. At present, Jiangmen Sanitary Ware Industry mainly has two production bases: the hardware sanitary ware industrial base of Dufu Town in Pengjiang District and the Chinese faucet production base in Shuikou Town of Kaiping, while the operating distribution center of sanitary ware brand is the most concentrated in Jiangmen Zhongbang International Decorative Plaza. It is the largest brand bathroom distribution center in Jiangmen City. Well-known sanitary ware enterprises also regard brand sanitary ware as an important strategy for the development of sanitary ware enterprises. Brilliant plumbing to build the leading brand of Chinese sanitary wares, Hu Zhigao, marketing director of Brilliant Plumbing Group Co., Ltd. believes that sanitary ware enterprises should do three things: First, we must use quality to change brands, because only high-quality products and excellent services can truly Win the hearts of consumers; second, we must use the channel to change brands, because the brand is king, the channel is Wang Zhongwang. We have established different channels, whether it is the channels of traditional distributors, or like Shangchao, home improvement companies, engineering chains, etc., which are all aspects of our development of channels. We have a strong channel group, and we should say that our sales channels are still quite strong. Third, to change the brand of goods, to form a brilliant in the psychology of consumers is a sign of high-quality, high-grade leader. To a certain extent, the bathroom hardware brand has become the top priority of the development of sanitary ware enterprises. The sanitary ware enterprises have realized the importance of the brand. The survival time of no brand products is not very long, and the development of the enterprise will not last long. Paying attention to the branding and effective promotion of sanitary products will increase the sales of sanitary ware.
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