Civil security market is limitless

After more than 20 years of development and growth, the security industry in China has reached a certain level both in terms of the number of enterprises and the level of technology. From the development trend of the security market, 2013 has begun to form a security oligarchy, security companies severe polarization. On the one hand, leading security companies occupy half of the country, leading the development of security technology and occupying a huge market share. On the other hand, many small and medium-sized security companies face severe cold this year, and they feel that their days are not getting better or worse than before. The depth of civilian security is a desirable strategic choice.

Civil security market is limitless, monitoring products can not be ignored

According to relevant materials, the coverage rate of civil security products in foreign countries has reached over 70%, and it has advantages such as elegance, insurance, intelligence, and simple and convenient equipment. While the domestic market is not yet mature, the huge market potential also holds great trade opportunities. With regard to the development of the domestic market, from the huge population base of our country and the number of home users, the market for civil security in China in the next five years can be expected. . For the civil video surveillance market experts have predicted: "In 5 years, China's civil video surveillance market will reach 50 billion yuan." In the face of the rising civil video surveillance market, the industry from many manufacturers optimistic that the civilian monitoring market Business opportunities are described more aptly by "unlimited".

In our country, there are about 300 million families. Of the 300 million households, those who have genuine economic strength or are willing to install a home monitoring system account for a small proportion. The conservative estimate is 10%, that is, 30 million households, which shows that the market is quite large. Individual users have a huge potential demand for home security products. In addition, civil monitoring differs from traditional industry monitoring in that the personalized requirements for mobile terminals in the field of civil security monitoring are more than those for government and enterprise-level monitoring projects. As the price of terminal products declines and operators continue to promote the personal market, users will more spontaneously and actively apply video surveillance systems to towns, communities, campuses and families.

In the civil monitoring market, owners of small and micro enterprises (small micro shops, small supermarkets, and home-based micro enterprises in particular) have started installing monitoring equipment to protect their lives and property. In addition, there may be explosive growth in demand in the home market. It is believed that in the next three to five years, the civilian monitoring market will grow rapidly, and the market share will gradually approach and exceed the proportion in the industry and professional markets.

Civil monitoring products are aligned with wearable products

With the further expansion of the civil monitoring and security market, the convergence of Internet companies and security companies is becoming more and more obvious. Under the wave of the Internet, security monitoring products are moving toward smart wearable products. From the current market, civil monitoring products are also positive. Develop in the following directions.

Fashion fun

In visual marketing, the first impression of appearance is the key to making consumers love or dislike products. Therefore, products from research and development to design need to consider the selection of their color and collocation, the design of the human body frame design, the user group's age, preferences and cultural identity and other aspects, and to understand these details, must be the consumer group's lifestyle And social environment has been recognized. From the early stage of product R&D, it is necessary to carry out on-the-spot investigation of preferences. In the aspect of R&D, we must stand by the user's point of view to seriously examine and think, be sure to take into account the user's impression of this product in each link. experience feelings.

The main purchasers of civil security products will be mainly after 80s and 90s. Affected by social culture, the buyers of this generation will consider the performance price of the product and the appearance design will also become the main influencing factor.

At present, Hikvision (002415, stock bar) sports video camera, the upcoming launch of the next generation of fluorite cloud video APP3.0 and fluorite cloud platform 3.0 have emphasized the video sharing capabilities, through the fluorite cloud service, users can Watch it in real time through the mobile phone APP, and easily share it with your friends through various channels and gradually move closer to social applications.

Simple and practical

Simple and practical is the absolute principle. This simple word is not only for consumers but also for manufacturers. Their products must first be manufactured easily to ensure sufficient supply. The second one, if it involves engineering companies, also hopes. Partners can quickly install; finally hope that the end user's products do not need to look at the manual to use, just like to pick up biscuits can eat the same, convenient.

Cheap and excellent after-sales service

Cheap and inexpensive, since ancient times. Ten thousand iphones are not expected to be full of people. A tiny camera, a hundred blocks, links to Wi-Fi, and you can get a good idea of ​​your family's situation while you are away from home. It's good and well used. It can also be given to a friend. This is the voice from the market.

In addition to selling at a low price, manufacturers have to provide after-sales services, and they are single-point to single-point, polite, all major cities in China have after-sales points, while the best service platform for permanent free customers is always the pursuit of that harsh.

Service and function extension

In the civil security market, Internet thinking can effectively connect security companies with civilian security consumers, and may bring civil security consumer influence into the design, development, manufacturing, sales, and service of security products. These may or may change the mode and structure of civil security operation services: Internet thinking will drive the innovation of civil security operation service models, and the era of mobile Internet will bring a new round of changes to traditional alarm operation services.