Hardware door and window industry is inevitably brand battle

Affected by the financial turmoil, the doors and windows industry played a price war virtually. The price war did not play a long-term solution. The hardware and windows enterprises can only rely on their hard power, not only cutting off the cutting-edge forces of poor strength in the bud. For some of the Nissan Xishan veteran manufacturers are also very deadly, hardware and window manufacturers can not successfully "winter", so after warming, the industry order is naturally a new, a new starting point, the manufacturers seat will be re-set, doors and windows Competition in the industry is fierce and the trend of shuffling will be inevitable.

A few days ago, many brand stores in Shenzhen have already hung banners with substantial price cuts to attract the attention of many consumers. In response to the "big reshuffle" phenomenon in the doors and windows market, brand marketing expert Luo Baihui believes that the industry "shuffles" is the natural law of the market economy, and no one can stop it. The end result is to “wash out” the miscellaneous brand cars that muddled the market and made fish.

A brand entering a market must have an absolute cost-effectiveness to expand, have long-term strategic goals, and continue to create products of superior quality to meet the needs of the market. Since July 2009, the industry has entered a large-scale "shuffle" stage. "Reshuffling" is a crisis for those brands of doors and windows, but for famous brands, it is vitality.

Big brands also have quality problems. How to get more emphasis on the quality and practicality of the product itself is a problem that hardware and door companies should pay attention to. Luo Baihui believes that while doing a good job of products, companies should focus on better serving their customers. Completely established a good after-sales service team to provide users with a satisfactory pre-sale, sales, after-sales service. Only in this way can we achieve the customer's expectations, can we effectively build a brand through effective word-of-mouth, interpersonal communication, and customer trust.

As in other industries, the window and door market is also heavily homogenized and has more price wars. Ultimately, any industry can't escape the fate of "shuffle". Since April 2013, the door and window market has ushered in a season that is different from previous years. Previous marketing methods such as promotional gifts and gifts have been rare.