Hot home improvement market

As August begins, some observant residents in Changzhou may have noticed that many home improvement stores are already launching promotional events. This summer, which has been relatively warm compared to previous years, marks the end of the off-season for the home improvement market. Many furniture and building materials are currently at their lowest prices for the second half of the year. During an interview, reporters found that many citizens planning to renovate this year have already started their shopping plans. Consumers: Many people want to complete the renovation within the year Ms. Wang, a citizen met by the reporter at Chengdong Meijit, shared her thoughts: "I got the key to my house in June this year, and I plan to renovate it in the second half of the year. It’s best to start early so we can enjoy it. I will use it for my son's marriage next spring, so I think about September and October. The prices might be higher then, as many people are decorating, and store prices won’t be easy to negotiate. So I decided to check things out now." She mentioned that she heard about a 4th anniversary celebration happening mid to late August and is inquiring in advance. It’s not uncommon for people to have such thoughts as Ms. Wang. Many consumers who are currently renovating have a good understanding of the market. Everyone wants to finish their renovation within the year but also avoid the harsh winter. Autumn is undoubtedly the best time. However, the industry saying “Silver September, Gold October” has encouraged consumers to act early and start their renovation shopping before the peak season. Furniture and Building Materials Dealers: Prices Will Definitely Rise in September, and It’s Always Necessary to Count the Cost Up by 10% At the Great Art Tree brand in Chengdong Meijite Building Materials Museum, the reporter observed that many staff members were preparing discount signs, with discounts ranging from 50% to 30%. A representative of the brand explained, "For example, this Calgary birch floor usually costs 560 yuan per square meter, and the minimum discount is 20%. But we have new products coming in September and October, so we’re clearing out old stock. Plus, since August is considered a low season, we’re offering a 6.8% discount during the celebration." According to the representative, the current period offers one of the lowest prices of the year due to seasonal factors and the off-season for decoration. Prices are expected to rise by about 10% in September. Industry insiders believe that after the peak season, most decoration materials are likely to see price increases due to rising labor and transportation costs. "Including bedding, cabinets, ceramics, sanitary ware, and lighting, price hikes are an inevitable trend in the market, influenced by the overall economic environment." Home Improvement Stores: Before the Autumn Decoration Trend, Many Stores Promote the Market in Advance Currently, according to the reporter’s findings, in the professional furniture and building materials market in the city, major discount events are not only limited to store openings but also annual celebrations held by individual stores. In mid-to-late August this year, some stores have even promoted earlier to attract customers during the off-season. "We also want to benefit our customers and hold activities before the price increase in the peak season, which is actually a way to give back to consumers and boost popularity," said a staff member at Chengdong Meijit. The market is set to celebrate its 4th anniversary on August 23, and the furniture and building materials industry will all take part in the event. Industry insiders believe that consumers who pay attention to these promotions can truly "buy low and sell high." "Every year, there are many store events, and those who understand the market know that the opening events are more valuable than the anniversary celebrations. Off-season promotions often offer better deals than peak season ones." Editor in charge: GO Jiaju CC

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