Hua Xun President Xia Zhenhua's sense of responsibility and mission devoted to the decoration industry
**Xia Zhenhua: A Visionary Leader in the Decoration Industry**
Xia Zhenhua, President of Huaxun Taste Decoration, holds an MBA from Peking University and an EMBA from Sun Yat-sen University. He is also a licensed engineer. With over two decades of experience in the decoration industry, Xia has become a true "all-rounder," excelling not only in project supervision, quality control, engineering, and material budgeting, but also in brand management and interior design. How did he achieve such expertise? What drives the growth of Huaxun? And what is the company’s mission and vision for the future? In this exclusive interview, we sit down with President Xia to explore these questions.
**Entrepreneurial Journey: A Wealth of Experience**
In the mid-1990s, when the decoration industry was still in its infancy, Xia entered the field and has since witnessed its transformation firsthand. His career has been marked by continuous growth and leadership. In 1998, he co-founded Huaxun Taste Decoration in Guangzhou, one of China’s most dynamic cities. Over the years, he has taken on various roles, from managing projects to expanding the brand across multiple regions.
From 2001 to 2007, Xia played a key role in the company’s expansion, establishing branches in Dongguan, Beijing, and later in several cities in East China. Each step was filled with challenges, but his leadership helped build a strong foundation for Huaxun. In 2008, he returned to Guangzhou to take charge of the national operations, overseeing the growth of over 140 branches. Today, Huaxun continues to focus on internal development, refining its systems and strategies to stay ahead in a competitive market.
**Huaxun’s Mission: Shaping Living Spaces with Taste and Quality**
When asked about Huaxun’s mission, Xia emphasized the importance of responsibility and purpose. He believes that the company’s goal is to bring vitality and creativity to living spaces, while also enhancing the quality of work environments. For customers, it means enjoying a life filled with taste and comfort at home. For businesses, it's about creating professional and inspiring office spaces.
The value of Huaxun lies in making people feel at home and helping employees grow alongside the company. “We believe in contributing to families and society through our work,†Xia said. This sense of responsibility is deeply embedded in the company culture, giving him confidence in its future.
**Building a Stronger Brand: Integrity, Service, and Innovation**
To make Huaxun a stronger brand, Xia highlighted several key factors. First and foremost is integrity—Huaxun remains committed to its core values of honesty and service. The company follows a philosophy of “making a project, building a model; making a project, making a friend.†It also emphasizes talent development, standardized systems, industrial integration, and continuous innovation.
Looking ahead, Huaxun aims to strengthen its group operations, improve regional management, and develop a more systematic approach. The company is also focusing on capital concentration and cultivating a strong talent pool. Ultimately, the goal is to become a well-known Chinese brand with a solid reputation.
**Project Quality: Treating Every Home as Our Own**
Quality is at the heart of every Huaxun project. The company ensures that each customer’s home is treated like their own, with attention to detail in design, materials, construction, and service. From the initial planning stages to final inspections, every step is carefully managed to meet high standards.
Xia stressed that teamwork, clear responsibilities, and a fair incentive system are essential for maintaining quality. Over the past 15 years, Huaxun has built a strong reputation based on its unique design concepts, resource integration, team stability, and commitment to innovation.
**Closing Thoughts: A Bright Future Ahead**
As the interview concluded, it was clear that Xia’s wisdom, confidence, and passion left a lasting impression. His insights into the future of Huaxun were both encouraging and thought-provoking. Under his leadership, the company continues to grow, innovate, and serve its customers with excellence. We are confident that Huaxun will continue to thrive and shape the future of the decoration industry.
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