Transformation - the road to the redwood furniture industry

Regardless of the GB/T18107-2000 mahogany national standard listed in the woods that are unheard of, the traditional high-end furniture materials in the minds of the Chinese people are still the oldest: red sandalwood, huanghuali, old mahogany. Nowadays, Huanghuali is riding a dust, and the red sandalwood is limited. Even the old mahogany, which was widely used as a luxury, is still a high-sounding and widowed one. The old three kinds of wood have bottomed out, and the price has peaked. When the hidden dangers covered by the rapid growth of material prices have been exposed to the industry many years ago, the traditional furniture industry should go from here. The countermeasures of some powerful enterprises are to start a new round of material operation: Huanghuali has no operation of Sian rosewood, and Sian rosewood has been used to operate A. arborescens. In the meantime, it is also effective in replicating the case of L. sinensis. A name for the big leaf huanghuali, and finally finally figured out the material called the kidney. However, no matter what kind of wood is operated, how to succeed, the industries that are not just needed to operate the resources are in jeopardy and vulnerable. At this point, the material speculation can be rested. Since the beginning of the establishment of the mahogany furniture industry, only the material theory has always occupied the mainstream. After all, the material short-term interests of the public, the long-term development of the material is rare. In such a large environment, people are more keen to investigate the losses caused by fake materials, and rarely pay attention to the consequences of the rudeness of real materials, and the serious implementers are marginalized to a large extent. Today, when the materials are expensive, the consumers must pay attention to the quality of the furniture. When the materials are shoddy and the materials are faked, they will be seen. If the industry has a healthy and long-term future, is it right that the right to speak will be given to the serious system? When. In this regard, Deng Xuesong, deputy secretary-general of the Traditional Furniture Committee of the China National Association, delivered a speech entitled “The timber resources are in a hurry and forced the transformation of the mahogany furniture industry”, and proposed the concept of industry transformation and upgrading. “An industry model that relies on the rapid consumption of natural materials consumption will certainly not have the potential for long-term sustainable development; a market that can make money regardless of the quality of mahogany furniture must not be a normal and mature market. The selection of precious and scarce natural materials, combined with traditional handicraft production methods, and carrying the products of the millennium furniture culture tradition, can only rely on the rising price of wood and profit, can not be transformed from processing production to design production, can not achieve the premium of corporate brands, The industry lacking the added value of culture and art and the added value of corporate brands is not a mature and truly successful industry. It cannot win the respect of history!” Secretary Deng’s statement directly pointed to the shortcomings of China’s traditional furniture industry. However, what is the view of the enterprise that the mahogany furniture industry has gone out of the extensive operation mode and the transformation from processing production to design production? The speech of Mr. Fu Junmin, the chairman of Xuanming Dianju, may represent the attitude of some enterprises: "All the traditional furniture enterprises have always been clear, and there are thousands of people. The situation of one family is inevitable. The reason is that Ming and Qing furniture is a classic recognized at home and abroad, but because of the market drive, we often encounter such customers. When we come to the store, we ask if it is on the spectrum. It seems that only the spectrum is the best. If you have a good job, you will be very good. If you have a good customer, you will have a good business. There is nothing wrong with meeting the market demand, but as a responsible enterprise, you must not only meet the current market demand, but also plan for the future of the customer. Our own aesthetic taste, the pursuit of beauty into the furniture, elaborate, in order to make the furniture worthy of the customer's handed down from generation to generation. If the furniture map can be collected in the design and production of furniture in our era in the future, it is truly worthy of customers. I know very well that the cost of elaborate production will be several times higher than that of shoddy production; compared with pure antiques, design innovation is not only time invested, Force, financial resources, and material resources have risen in geometric progression, and they still bear the risk of being unidentified and plagiarized. But no one pays, no one takes the risk, and the way out for Chinese furniture will be blocked due to shortage of materials. The simple copying of the transformation into the design of ideas is the way out for our generation of furniture people, in order to win the recognition of future generations." If material operation is a short-term profit model of some powerful enterprises, then from manufacturing to design The transformation of manufacturing is a long-term way to guide China's traditional furniture industry out of the bottleneck of materials. Even if this road is full of thorns due to shortage of design talents, craft talents and management talents, there will be a future. (Source: Chinese classical furniture network / open-end Tao Qiufang ∕ editor)


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