Dynasty furniture has 7 points in Changsha, a total of 15 stores. The overall sales situation of May 1 is still relatively optimistic, compared with last year's 10% increase. The furniture market of May 1 this year is bigger than last year, but consumers are waiting to see more, because the whole big economic environment is not so good, so we are ready to fight hard and put the value of furniture brand into the The first one, cultivating internal strength, intensifying efforts from internal management and employee training, focusing on improving the overall quality of employees, and at the same time we are promoting in the community. We make the best interpretation of the brand spirit of the dynasty. No matter where you are, you can find the furniture of the Dynasty and enjoy the best quality consultation and after-sales service. All major supermarkets also have corresponding supporting promotion and promotion, so our results are ok.
From the market situation this year, consumers are still more inclined to solid wood furniture products, which has a consumption habit to follow the trend. In recent years, the solid wood furniture market has been prosperous because its sturdy and durable, natural, environmentally friendly and original ecological characteristics meet the needs of modern people to pursue a fashionable and healthy lifestyle. It is in line with the development of the market trend, and consumers also have A mentality that follows the trend of consumption, so solid wood furniture products are still the mainstream of the market. In response to this situation in the market, I will adjust the product structure to adapt to the market, focusing on solid wood and French furniture products.
From the perspective of channels, we are mainly the marketing of physical stores, and e-commerce is what the group is doing. From my personal point of view, I still prefer the channel of storefront marketing, because the current e-commerce profit model is not mature enough, and will not become mainstream in the future. In the future furniture industry, the two major channels of traditional stores and e-commerce will exist in a complementary relationship. This year's home market is not very optimistic, even worse than last year. This is a weak trend in the national environment. Individuals can't escape. The next step will only be more severe. We will only have a chance to win if we are steadily and steadily practicing.
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