4K impact on the splicing screen market

2014 will be the year of popularity of 4K display technology. The 2014 CES show, as the world's largest consumer electronics company, is also a display device exhibition. 4K products have become the core display content of display products. This already indicates that 4K has become "a de facto standard for the development of the display industry in the next three years."

In the domestic market, 4K products have long been widely known. After the brewing from 2012 to 2013, a comprehensive “4K” industrial chain covering high-end, low-cost, home, commercial and engineering, flat panel and projection, and special stitching applications was formed. Especially in the home market, 4K television has accelerated its popularity. Driven by the popularity of 4K TV, in 2013, 10 units of 4K display devices were sold in the global market, and 5 units were in the Chinese market.

Is it flooding? 4K impact on the splicing screen market According to research data, 4K TVs in the domestic color TV market have shipped more than 1 million units in 2013 and will reach 8 million units in 2014. Among them, sales in 2013 were mostly achieved in the second half of the year, especially in the last quarter. According to panel industry data, 4K products accounted for 1.3% of the shipments of large-size panels in the 4th quarter of 2013 and a 14% increase in the quarter. With this growth rate, the domestic market of 4K products in 2014 could exceed 6 million units. However, analyzing the reasons for the rapid growth of 4K products in the second half of 2013 (such as more plentiful dimension lines and lower prices), you can see that the growth rate of 4K products will continue to increase. At the same time, the good news is that 4K products have only been supplied by a small number of Japanese and Taiwanese companies in 2012, and they have now grown to a large supply of Japanese, Korean, Taiwanese and mainland companies. Among them, the world's largest size 4K product, the smallest size 4K product, and the most economical 4K product are all provided by the mainland panel companies.

In summary, a 4K era that belongs to FPD has already begun, and its scope of influence will not be limited to the TV market. For example, Sony introduced 4K home projector products in the second half of 2013. Business monitor large-size display unit 4K products are sold in the market even earlier than 4K color TV - 4K has become the law that the entire display industry must pay attention to and research, and it has become one of the key quantities to change the structure of the future big screen industry.

The distribution of 4K technology camps in the 4K era is a product of the LCD era, and 4K will further complete an era of liquid crystal display. For this conclusion, I am afraid there will not be any objections.

The absolute superiority of LCD technology in 4K products, the higher resolution 8K products, is confirmed by its market sales. There are no more than 100 4K products in the world, and there are 95 desktop LCD products. This proportion is still rising. Because of the high-end 4K engineering and digital cinema projectors, the only market for this projector product line that provides 4K products in large quantities is limited scale and slow growth. Other display technologies and display application products cannot provide 4K products in large quantities. This will inevitably lead to the final 4K display area will be the world of LCD.

The key reason for supporting LCD technology to dominate the 4K market lies in the "cost advantage" of LCD technology in the 4K standard. Currently, the cost difference between 4K and 2K products on LCD panels is only 20%. In the corresponding supporting IC, although the cost difference is greater, the cost reduction rate (the main cost comes from the higher design) is more rapid. Industry analysis shows that the final part of the LCD 4K display, the cost of the panel and IC, will not be much different from the previous 2K and 1K. While panel companies prioritize the production of 4K products, the profit eagerness is even higher.

4K technology will not significantly increase the cost and price of LCD and other liquid crystal display products. This is the fundamental driving force for 4K to be rapidly popularized in the field of liquid crystal display in this field, and it also supports 4K in the liquid crystal display field, which will eventually gain absolute share, and The key reason for the alternative effect of traditional resolution products: As a matter of fact, in the process of replacing 1K LCDs with 2K LCDs seven years ago, some people worried that the cost of 2K products will be higher than that of 1K products, thereby affecting the popularity of this standard. - However, the fact proved that the cost of 2K products is almost the same as that of 1K products: In addition to the 32K-inch color TV with a higher percentage of non-panel components, 2K is not universally available, and other product line LCDs are 2K - - This situation will happen again in the 4K alternative to 2K.