Recently, the "Da Vinci" furniture incident has attracted reports from major media. The underlying reason is that China's furniture industry lacks a national brand that is well-known. Due to the relatively low technical content of the furniture industry, it is a labor-intensive industry, and the degree of automation is relatively low. Under normal circumstances, a large amount of capital is not required, and the project is relatively easy to launch, so the threshold for entering the furniture industry is relatively low. And no brand has become the "soft rib" of the Chinese furniture industry. As long as there is "wind and grass", the fragility of Chinese furniture will be exposed. Since the 1990s, China's furniture industry has continued to grow, with an average annual growth rate of more than 15%, and will continue to be one of the fastest growing countries in the global furniture trade. However, it is not suitable for the Chinese furniture enterprises and the number of employees in the world, with more than 50,000 enterprises. It is a big country in the world of furniture production. There are very few enterprises with a production value of over 100 million yuan. More than 90% of the furniture enterprises It can only be called "there is a brand symbol", it can be said that "only see the stars, no moon." Coupled with the excellent foreign brand furniture poured into the furniture market in China, the quality of the boutique to the furniture industry in China. In the face of competitive foreign furniture, where are we going? Therefore, it is extremely urgent for China's furniture industry to cultivate independent national brands. The most crucial factor in building a national brand in China's furniture industry is to rely on the power of cultural creativity. First of all, we must inherit the excellent traditional furniture culture of our country. Furniture is a cultural form with characteristics of the times, reflecting the aesthetic tastes and understanding of life in those days. Since it is a cultural form, there is a problem of inheritance and sublation of cultural traditions. The creation of Chinese furniture brands must have their own national characteristics, and the excellent and influential Chinese traditional furniture provides us with rich materials and powerful references for building brands. It is said that the famous Danish furniture designer Hans? Nearly one-third of Wagner's more than 500 designs have been related to the theme of Chinese circle chairs. Some classical furniture from other European countries also faintly reflect the shadow of Ming and Qing furniture. However, China's modern furniture is simply a copy of the expressions and symbols used in the national traditional art, and does not inherit the cultural essence of traditional furniture. Foreigners still value our precious historical resources so much. As a descendant of Yanhuang, we should make good use of this legacy left by our ancestors. Chinese traditional furniture is rich in style, diverse in form, beautiful in form, and rich in Chinese characteristics, such as Chinese circle chairs, Luopan pots, decorative patterns and so on. The combination of these characteristics of traditional furniture in modern furniture design often makes modern furniture reveal a rich Chinese classical charm. However, with the development of science and the progress of society, people's lifestyle has undergone great changes. Modern furniture should reflect the material and spiritual needs of modern people, so traditional furniture must be modernized. The main technical methods for the modernization of traditional furniture modeling are reconstruction, mutual integration and reference. Secondly, design creativity is the focus of the modern Chinese furniture culture and the modern furniture brand. At present, most of the furniture design styles in China are copying, copying, and imitating Western systems, methods, and means. Therefore, Chinese modern furniture design is also assimilated by the West unconsciously, thus making our furniture lose its nationality. We advocate that we should combine the essence of traditional culture with the needs of the times, and innovate on the basis of tradition, in order to make the design works revitalize. At the same time, it absorbs all the outstanding cultural achievements of the world and makes the contemporary Chinese furniture design to the world and the future. Because the great design must be the nation and the world, it covers history, time and future. In modern furniture design, the design concepts and methods of developed countries are worth learning. Especially learning European furniture design. For example, Italian furniture design always follows the Renaissance tradition based on creativity and aesthetic perception, but uses the latest achievements of technology; modern German hand-crafted technology; humanitarian design in Nordic countries such as Finland, Sweden, Denmark, etc. Design ideas, functionalist design methods; etc. We need to compare and study the establishment of the European furniture brand formation mechanism and the reasons for the establishment of Chinese furniture brands, and propose the basic conditions for the establishment of Chinese furniture brands. We also need to further explore the necessary ways for the establishment of furniture brands on the basis of emphasizing Chinese local design, for example, inspiring Chinese furniture through interactions among personnel training, government support, industry promotion, social influence, research guidance, etc. The industry raises the level of design and creates a representative and competitive national brand of furniture.
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