Abstract O2O, OnlineToOffline (online offline/online to offline), refers to the combination of offline business opportunities and the Internet, making the Internet a front-end for offline transactions. This concept originated from the United States. The concept of O2O is very extensive, both...
O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a front-end for offline transactions. This concept originated from the United States. The concept of O2O is very broad, and it can be referred to as O2O, both online and offline. The key to the O2O business model is to find consumers online and then bring them to real stores. It is a combination of payment models and creating traffic for shopkeepers (and a “discovery†mechanism for consumers) that enables offline purchases. It is measurable in nature because every transaction (or appointment) takes place online. This model should be said to be more biased to the offline, more conducive to consumers, so that consumers feel more practical. Overall, the O2O mode is running well and will achieve a “three wins†effect. For local merchants, the O2O model requires consumers to pay for the website, and the payment information will become a channel for merchants to understand consumer shopping information, which is convenient for merchants to consume. The purchase of data is collected to achieve the goal of precision marketing to better maintain and expand customers. Customers who increase their online resources will not bring too much cost to the business, but will bring more profits. In addition, the O2O model reduces the merchant's dependence on the geographical location of the store to a certain extent, reducing the expenditure on rent. For consumers, O2O provides rich, comprehensive and timely merchant discount information, which can quickly filter and order suitable goods or services at an affordable price. For service providers, the O2O model can bring large-scale, high-viscosity consumers, which in turn can win more business resources. Mastering large consumer data resources, and the highly localized vertical website can provide other value-added services for merchants through the O2O model.
Then, does the "O2O model" have a bright application prospect in China's abrasives industry? Then start with the analysis of the five elements of the O2O e-commerce model. The five elements required for the O2O e-commerce model are: independent online mall, national authoritative industry trusted website certification, online online advertising marketing promotion, comprehensive social media and customer online interaction, online and offline integrated member marketing system. It can be seen that the O2O mode is not a simple Internet mode. The implementation of this mode is a big challenge for the enterprise's online and offline capabilities. It can be said that the level of offline capabilities (products, services) largely determines whether this model can be successful. The level of offline ability is determined by the user's viscosity on the line. Therefore, how to do a good job in online marketing, this must be explored by China's abrasives industry to explore a feasible solution. The prospects are very good and the road will be tortuous. However, as long as this step is taken, China's abrasives industry will combine a large number of high-quality resources online and offline. These massive resources will be very beneficial to China's abrasives to meet the advent and test of the era of big data.
In addition, online payment and offline experience can easily lead to the dilemma of “God before payment, nothing after paymentâ€. For example, custom-made physical goods are not in line with consumer reservations. Once the quality is lower than expected, or even extremely inferior, consumers will be in a very passive situation. And experiential services without a good reputation and credibility is also difficult to achieve scale development. For the O2O model, how to ensure the symmetry of online information and offline merchant services will become a key node to challenge whether the O2O model can really develop.
If the O2O model attracts consumers with price advantage, here we only look at the problem of group buying mode. How do merchants weigh the difference between online price and offline price, do not break their original market system, and guarantee the interests of both consumers? It is also a problem to attract the most customers with more or more consumers.
All in all, with the help of various intelligent terminal applications, under the premise of maximizing the coverage of consumer users and large-scale operation network, the user can enjoy the best products and services, and maximize the user experience, invisibly. The re-promotion of commercial services, the re-accumulation of users, and the formation of a virtuous circular chain of commercial services are the development of the “O2O†business model of the abrasives industry in China.
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Shijiazhuang Xinlongwei Chemical Co., Ltd. , https://www.xinlongwei-chem.com