Hot home improvement market
As August begins, some observant residents may have noticed that many home improvement stores in Changzhou are already launching promotional events. Compared to previous years, this summer has been relatively warm, and the off-season for the home improvement market is coming to an end. Many furniture and building materials are currently at their lowest prices for the second half of the year. According to a reporter's interview, several citizens planning to renovate this year have already started their purchasing plans.
Consumers: Many people want to complete their renovation within the year.
Ms. Wang, a citizen met by the reporter at Chengdong Meijit, shared her thoughts. "I got the key to my house in June this year, and I plan to renovate it in the second half of the year. It’s best to start early so I can enjoy the results. I’ll be using it for my son’s wedding next spring, so I’m thinking about September and October. The prices will definitely go up then. With so many people decorating, it won’t be easy to negotiate prices, so I prefer to check out things early." She mentioned that she heard about a 4th anniversary celebration happening mid to late August and was inquiring in advance.
It's not uncommon for people to think like Ms. Wang. Many consumers currently renovating have a good understanding of the market. Everyone wants to finish their renovation within the year but also avoid the harsh winter. Autumn is undoubtedly the best time. However, the industry saying “Silver September, Gold October†has encouraged consumers to act early, starting their decoration purchases before the peak season.
Furniture and Building Materials Dealers: Prices Will Definitely Rise in September, and It’s Always Necessary to Count the Cost Up by 10%
At the "Great Art Tree" brand store in Chengdong Meijite Building Materials Museum, the reporter saw staff preparing discount signs, with discounts ranging from 50% to 30%. "For example, this Calgary birch floor usually costs 560 yuan per square meter, and the minimum discount is 20%. But we have new products coming in September and October, so we're clearing out old stock. Plus, August is considered a low season, so we’re offering an additional 6.8% discount during the celebration," said the store manager. He added that mid-to-late August is one of the lowest price periods of the year due to the season and the off-season for renovations, with prices expected to rise by about 10%.
According to insiders in the decoration industry, not only floors but most decoration materials will likely increase in price after the peak season due to rising labor and transportation costs. "Including bedding, cabinets, ceramics, sanitary ware, lighting, etc., price increases are an inevitable trend in the market, determined by the overall economic environment."
Home Improvement Stores: Before the Autumn Decoration Trend, Many Stores Promote the Market in Advance
Currently, as the reporter found out, in the professional furniture and building materials market in the city, major discount activities include store openings and annual celebrations. This year, in mid to late August, some stores have promoted in advance to attract customers during the off-season. "We also want to offer benefits to our customers and conduct activities before the price increase in the peak season, which is actually a way to give back to consumers and attract more popularity," said a staff member from Chengdong Meijit. They announced that on August 23rd, the 4th anniversary celebration would be very strong, with the furniture and building materials industry joining in.
Industry insiders believe that consumers who pay attention to these store promotions can indeed "get the best deal." "Every year, there are many store events, and those who understand the market know that the opening events are often more valuable than the anniversary celebrations. Off-season promotions are often better than those during the peak season."
Editor in charge: GO Jiaju CC
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