Since the reform and opening up of China's furniture industry has developed rapidly, the production technology of furniture is constantly updated, and the quality of furniture
Species continue to increase, gradually forming a specialized production. The management level of furniture enterprises is also constantly improving.
God saw that many bosses are fighting on the first line of furniture production, which has made a great contribution to the development of our industry
offer.
With the continued healthy and rapid development of China's economy, China's office furniture consumption has maintained sustained and rapid growth,
The domestic furniture market has maintained a growth of over 15% for many years.
According to statistics, in 2011 the total output value of China's furniture industry reached 1.011 trillion yuan, with exports of 38.882 billion US dollars.
Imports of 2.258 billion US dollars, according to the exchange rate of RMB 6.30 on December 31, 2011, it is estimated that China
In 2011, the consumption of the furniture industry was about 779.3 billion yuan. According to office furniture accounted for China's total furniture sales
20% calculation, the consumption of office furniture in China is estimated to be about 160 billion yuan; according to the proportion of office chairs in office furniture
About 10%, the consumption of office chairs is about 16 billion yuan, about 2.5 billion US dollars.
With the rapid development of China's economy and the steady progress of the urbanization process, enterprises, institutions and government agencies
Office conditions have improved, the number and scale of enterprises have increased, and now the construction of office buildings and hotels is being promoted,
It is conservatively estimated that China's office chair consumption will increase by more than 20% in the next few years.
The market demand for chairs will reach 33.2 billion yuan, with huge market space.
Status: Industry clusters have distinctive characteristics
The Yangtze River Delta Industrial Zone has developed regional information, convenient transportation, profound regional cultural accumulation, and manufacturing
The industry foundation is good and the talents are relatively concentrated. Taking Zhejiang as an example, the office furniture industry in the province has shown rapid expansion in recent years
The five major characteristics of speed, structural adjustment, prominent block format, rich sales model, and enhanced brand awareness have formed
The office furniture in Hangzhou and the outdoor furniture for export in Xiaoshan, the modern panel office furniture in Wenzhou, and the European-style ancient furniture in Yuhuan
Classic office furniture, office chairs in Anji, traditional mahogany office furniture in Yiwu and Huzhou, export office sofas in Haining
Hejiashan exports nine solid industrial areas with regional characteristics, such as solid wood office furniture. The output value of furniture is also national
One third is mainly exported, and Europe and the United States are its main export markets. At the same time, the office furniture market has a large
The quality and grade are high, and the enterprise management is good.
Development: Domestic sales and external sales and take the high-end route
"Market development demand prompts us to upgrade the product grade and take the middle and high-end product line." A furniture company
The company analysts analyzed, "At the same time, insisting on the simultaneous development of domestic and foreign sales, and expanding the domestic sales market is also a major adjustment strategy.
The adjustment and transformation, and the simultaneous domestic and foreign sales are the general trend of the furniture industry. Some medium-sized enterprises
Change the product structure and win many orders. Some enterprises originally focused on the production and export of American furniture, and transferred to domestic sales
The style of the rear furniture does not apply to the domestic situation, they improved the style, "small American style" came into being, opened in one fell swoop
Domestic market. There are also some furniture companies that "put down their bodies" and develop a series of furniture products to suit
Market demand for small apartments and affordable housing.
Office furniture is increasingly specialized
With the development of the times, office furniture has gradually formed a profession, gradually becoming a lot of categories, such as
Public screen furniture, living room furniture , dining room furniture , and TV cabinets like hotel furniture. Inside office furniture
Use different raw materials, different production processes, different product standards, different use occasions, different sales parties
Style, different after-sales service, etc., all have the formation of furniture specialization. Due to the production, sales and safety of office furniture
The installation is very different from the average civilian home. For better completion and after-sales service, the office
Specialization is gradually taking shape.
At the first International Furniture Fair in Yiwu in April 2013, as one of the top five bases for Chinese furniture manufacturing, Zhejiang ’s
The output of office furniture is huge, and this time it appears as the overall image of the production cluster. It is reported that some new office furniture companies
The industry began to embark on the road of high-end innovation, and some enterprises were hovering in the low-end ranks of processing and foundry. now,
Facing the increasingly fierce market competition, how can office furniture companies develop the market? This time, the reporter tried to
A glimpse of visits to office furniture companies at the Furniture Fair.
After the baptism of the international financial turmoil, I focused more on domestic furniture. Market trend, speed up development
The development and adjustment of product structure has become the focus of many Hangzhou furniture companies. Hangzhou combines its own furniture industry
Color, has clearly proposed to build "China's office furniture production base."
Statistics show that there are more than 100 furniture enterprises above designated size in Hangzhou, with an annual sales output value exceeding 20 billion
Yuan, formed a characteristic product mainly based on office furniture, outdoor furniture and upholstered furniture, and has become the second in the country
Large office furniture production base. The company grows rapidly, the industry chain is continuously improved, and the products are in line with international trends and standards
Close, the emergence of new forces in the sector, the establishment and completion of industry organizations, the specialization of manufacturing, the globalization of the market, plus
The recognition and admiration of experts and merchants will eventually push Hangzhou's office furniture enterprises to a new height. by
Yes, since April 9, 2012, "China Office Furniture Industry Base" has since become a furniture company in Hangzhou and Hangzhou
A well-known signboard.
Office should also "humanities + mashup + comfort"
When it comes to office furniture, many people's first impression is that the gray countertops and gray blue in the office are unchanged
Chair, but in fact, office furniture refers to work furniture used in public, office spaces or homes.
And the scope is not narrow in the sense of desks and chairs. Office furniture is relative to enterprises, and civilian furniture is relative to
Like a family, it not only directly reflects the culture and image of a company, but also because of its functionality and comfort
Factors such as sex and aesthetics directly affect the work efficiency of employees.
According to industry insiders, the consumption of office chairs in China will be able to grow by more than 20% in the next few years. By 2015
China's office furniture market demand will reach 33.2 billion yuan. The reporter learned in the interview that beautiful, light, comfortable,
Flexibility, individuality, durability, environmental protection, and sustainable use are the requirements for office furniture in modern business activities.
On this basis, more and more humane and technological office furniture products are continuously introduced, which will definitely stimulate the office furniture market.
It is the continuous heating up of the mid- to high-end segment.
It is not difficult to see that many office furniture in Zhejiang have spent a lot of time on design and materials
The products produced can not only meet the decoration and use requirements of the office and public environment, but also be closer to humanity and warmth.
The aesthetics of the product, some colorful and unique products, are also very suitable for the use of family study environment. Some
Fee also said that professional office furniture sometimes meets their own requirements for the office area at home, and the price is relatively
Reason is very worth choosing.
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