The furniture industry is a standard traditional industry and has been radiating various regions in the form of dealers. In the development of the furniture industry, what are the characteristics of Chinese furniture industry distributors?
1. Classification of dealers
Divided according to business types: brand agents and non-brand agents (first- and second-tier brand agents or do miscellaneous brands and ordinary low-priced products)
By business area: first-line brand single series or single store authorized distribution, second-tier and third-line and miscellaneous regional agents according to dealer operation scale: multi-brand retail agent and exclusive brand retail agent (independent shopping mall operation and leasing professional store operation)
Second, the dealer's business philosophy and development form
Retail-oriented development form: Carpenter (self-produced and self-sold) --- agent general products (independent stores) --- agent brand (rental professional store) --- agent multiple brands (independent stores) --- agent multiple brands (Independent stores appear uniformly with their own brand image)
Wholesale-oriented development form: carpenter (self-produced and self-sold) --- agent general products (independent stores) --- agent brand (rental professional store) --- agent multiple brands (regional general agent) --- start furniture production Sales company (self-produced self-sale and wholesale agent)
3. Distribution and characteristics of dealers
1. The number of stores and dealers in first-tier cities are high, and pressure is high. Second- and third-tier cities are in a period of rapid growth.
2. Dealers in first-tier cities are more agents for Guangdong and Zhejiang furniture, while prefecture-level markets are more agents for Sichuan furniture.
3. Cities such as Beijing, Shanghai, Guangzhou and Shenzhen are basically directly managed by manufacturers. Some brands are mainly directly operated by manufacturers in the attachments of production bases and key markets. They are mainly agents in other cities above the prefecture level, while county-level cities mostly use local stores. Directly operated.
4. "Sinking" is the general trend of furniture distribution.
Source: GO Jiaju
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