On July 27–29, 2013, Zhengzhou Diamond Precision Manufacturing Co., Ltd., AgieCharmilles International Trade (Tianjin) Co., Ltd., and System3R Tianjin Office jointly organized the "Second Seminar on Precision Manufacturing Technology and Application of Superhard Tools." The event took place in the multimedia conference room of Zheng Dian Company and attracted nearly 40 customer manufacturers. It marked the second collaboration between these companies following the first seminar on superhard tool technology.
The theme of this session was “Smart Change Manufacturing, Integration Achieves Development,†focusing on the integration of tools, machine tools, and fixtures. Participants were interested in discussions about the most effective tools for different production scales, how to choose suitable machine tools, and the use and installation of fixtures. This interactive format allowed for a deeper understanding of real-world applications and challenges.
In today's world, where modern communication tools and globalized information exchange dominate, many tasks—such as placing orders, tracking shipments, or addressing product issues—can be done with just a phone call. However, face-to-face meetings and direct interactions still offer a level of comfort and intimacy that digital communication often lacks. Industry-specific technical seminars have therefore remained highly valued, even within niche sectors, with hundreds of such events held annually worldwide.
These seminars are typically organized by industry associations or research institutions, bringing together experts, members, and representatives from across the country. They serve as platforms for understanding industry trends and exploring key topics. As a company, Zheng Diamond actively collaborates with industry peers to advance the development of superhard tools. But beyond just participation, the goal is to create meaningful connections with customers—building trust through open communication beyond mere product orders.
Organizing such events comes with its own set of challenges. Without prior models or experiences to follow, the main challenge is to ensure that the seminar meets the diverse interests of all participants. The first seminar demonstrated that Zheng Diamond has the capability to build a wide-reaching communication platform. The second seminar further reinforced this, showing the company’s commitment to deepening customer relationships and understanding their needs more thoroughly.
This kind of active technical exchange is not only a business strategy but also an emotional investment. When customers are willing to share their problems and seek advice, it reflects a strong sense of trust built on technological expertise. For Zheng Diamond, this trust is invaluable, as the company’s current achievements are rooted in its reputation among users.
While the seminar brought significant value, it was just the beginning. The second event introduced new elements, including collaboration with AgieCharmilles and System3R, two industry leaders. By combining material processing with fast workpiece clamping and automation systems, the seminar explored complex machining scenarios, emphasizing the importance of selecting the right tools, fixtures, and machine tools for efficient cutting results.
Even for those who didn’t intend to purchase equipment, the informative and engaging content was compelling. However, the true focus of the seminar was to provide a space for independent dialogue. Three technical sessions were arranged, allowing customers to ask questions directly. Nearly 30 professionals from Zheng Diamond, including engineers, designers, and sales staff, were present to engage with attendees. This interaction enabled customers to communicate their design ideas directly with tool designers and receive guidance on potential production challenges.
For the organizers, this was not only a chance to connect with customers but also a valuable opportunity to conduct market research and refine their products and technologies. While the event was a success, the long-term goal remains to establish a sustainable, dynamic platform for ongoing knowledge and value exchange. Zheng Diamond sees this as the start of a larger responsibility—one that requires continuous effort and innovation to maintain relevance and impact.
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