**Abstract**
On July 27–29, 2013, Zhengzhou Diamond Precision Manufacturing Co., Ltd., AgieCharmilles International Trade (Tianjin) Co., Ltd., and System3R Tianjin Office jointly hosted the "Second Seminar on Precision Manufacturing Technology and Application of Superhard Tools" in Zhengzhou. The event was held in the multimedia conference room of Zheng Dian Company and attracted nearly 40 customer manufacturers. This marked the second technical exchange session following the first seminar on precision manufacturing of superhard tools. Focused on the theme “Smart Change Manufacturing, Integration Achieves Development,†the seminar brought together key elements such as tools, machine tools, and fixtures. It explored questions like which tools are most effective for different production scales, how to select appropriate machine tools, and the proper use and installation of fixtures—topics that generated great interest among participants.
**Where is the Sweet?**
In today’s world, with the rapid development of modern communication tools and globalized technology exchange, people rely more on digital communication. Orders, solutions, and even product issues can be resolved quickly via a phone call, saving time and effort. However, despite this convenience, face-to-face meetings remain more personal and comfortable compared to telephone conversations. That’s why technical seminars and industry exchanges are still highly valued. Even within smaller industries, there are hundreds of technical events held annually around the globe.
These seminars are usually organized by industry associations or research institutes, often featuring representatives from member companies, governing bodies, and experts nationwide. They focus on understanding industry trends and discussing hot topics. As a company, Zheng Diamond actively collaborates with industry peers to advance the development of superhard tools. But to truly fulfill its mission, the brand must find an effective way to build trust with customers. Customers prefer to turn to long-term partners who understand their challenges, creating a broader space for communication beyond just orders and deliveries.
Every attempt carries risks, especially when there is no prior model to follow. For Zheng Diamond, the challenge was to organize a seminar that could meet the diverse interests of all attendees. The first seminar on superhard tool technology helped many recognize Zheng Diamond’s ability to create a broad communication platform. The success of the second event further increased visibility, showing that Zheng Diamond is committed to deeper customer engagement. At a deeper level, these technical discussions are not just about business—they are emotional investments. When customers willingly reach out and share their concerns, it reflects a deep-seated trust built on technological expertise.
Zheng Diamond believes in this value and needs it more than ever, as its current success is based on user reputation. Creating this kind of value through continuous efforts will eventually bring rewards. This is the “sweetness†of the seminar, a feeling that Zheng Diamond has experienced after the first event. However, for customers, there is always more they need than just a taste.
This year’s seminar introduced more elements compared to the previous one. Instead of focusing solely on tools, it invited renowned main engine manufacturer AgieCharmilles and fixture expert System3R to co-host. By combining “material processing†with “fast workpiece clamping and automation systems,†the event analyzed difficult machining tasks—tools, fixtures, and machine tools—offering insights into the manufacturing process and helping users choose the right tools for different production environments to achieve efficient cutting results.
Even if customers didn’t intend to purchase machines or fixtures, the rich and informative content still captured their attention. However, the real goal of the seminar was to provide an independent communication space for customers. Three technical sessions were set up, allowing participants to ask questions directly. Nearly 30 professionals from Zheng Diamond, including product designers, process engineers, sales reps, and application engineers, engaged with customers throughout the event. Customers had the chance to discuss design requirements with tool designers or explain potential production challenges, receiving on-site guidance and solutions.
For the organizers, this was not only a valuable market survey but also a reflection on their own products and technologies. The second seminar on superhard tool technology and application may have ended successfully, but building a sustainable, dynamic, and meaningful information and value exchange platform remains a long journey. Zheng Diamond sees this as just the beginning of a greater responsibility.
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