At present, one of the main problems in freshwater fish feed is the inaccurate positioning of feed products, which results in feed quality and feed prices that are either too high or too low, and thus affect farmed fish.
At present, one of the main problems in freshwater fish feed is the inaccurate positioning of feed products, which results in feed quality and feed prices that are either too high or too low, and thus affect the feed cost of farmed fish. High, farmers have a loss of farming, feed mills have no production profits; at the same time, poor quality of farmed fish, high morbidity, high mortality; performance of low-price competition for feed prices between feed enterprises is deteriorating.
How to position freshwater fish feed products? Firstly, the main content of feed product positioning is analyzed. The positioning of a feed product mainly includes feed price positioning, product quality positioning (nutrition level), feed product breeding effect position, feed safety positioning, etc., in which feed price positioning is the basis, it decides For the quality of feed products, breeding effects and safety, the straw granule machine produced and sold by Futong New Energy is a good choice for suppressing pellet feed.
Second, what method is used for the positioning of feed products? Or what factors are mainly considered for positioning? This paper advocates a reverse positioning method based on the protection of market terminal interests. A feed product mainly includes three basic links: feed production, feed distribution (sales), and feed consumption (aquaculture). From the perspective of economic benefits, feed enterprises, feed distributors, and farmers form a community of interests in this community of interests. It is the most basic condition for all three links to have profits and benefits to be obtained. The farmer is the terminal for the realization of the value of the feed product. Only when it realizes the value of the interest can the profit of the feed distributor and the feed enterprise be guaranteed. Therefore, we must first ensure that farmers have the profit to become the basic conditions for the profit of the feed industry chain. If the farmers cannot obtain the profit guarantee, it will be difficult to realize the profit of the industrial chain, and it is difficult to maintain and expand the market space of the feed products.
Then, how can we guarantee the profit realization of farmers? The key is to control the cost of feed consumed by farming. In the production behavior of using feed farming, feed becomes the main component of the cost of farmed fish, and the cost of feed consumed by farming accounts for more than 80% of the cost of fish farming. The market prices of different fish are different, the nutritional needs of different fish are different, and the farming conditions are also different. Therefore, the cost of feed consumed by farm fish products is also different. So, what is the most suitable feed cost for breeding a particular fish? This is a change in the market price of fish products, determined by the type of fish cultured, the market price of fish products at the time, the price of fish products in the region and the amount of supply and demand. According to the analysis of market price changes in common farmed fish such as grass carp, scorpionfish, squid, etc., if the cost of feed consumed by the farm can be controlled below 6 yuan/kg, the farmers can obtain the profit of the culture. The cost of feed can be used as an upper limit for the positioning of feed products. Exceeding this limit, the culture of common fish may cause losses in the farmer. When the cost of farmed feed is lower than this limit, the probability of farmers raising the profit of farming increases. The greater the magnitude, the greater the chance of gaining a breeding profit and the higher the profit.
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn
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