Flooring market will usher in industry reshuffle

According to recent reports, the flooring market is experiencing a growing divide between high-end and budget options. In major building material stores, international brands dominate the premium segment, often priced at hundreds or even thousands of yuan per square meter. While their sales volume may not match that of mass-market brands, the profit margin on each sale can be substantial, reaching tens of thousands or even hundreds of thousands of yuan. A market manager noted that the number of high-end foreign brands has increased significantly over the past two years. "With fewer players in this segment, brands that clearly define their positioning can easily attract a dedicated customer base," they said.

Meanwhile, the ongoing price wars have made consumers more price-sensitive. High-end foreign brands now offer big discounts, while mainstream domestic brands struggle to compete without lowering their prices. This leaves smaller, lesser-known brands in a tough spot, as they lack the scale and distribution networks needed to survive. As a result, only those with strong brand recognition, large production capabilities, and wide market reach are able to thrive in this competitive environment.

The flooring industry has relatively low entry barriers, which has led to intense competition. As the market matures, consumer expectations have risen, and many companies have been forced to exit. Store closures have become common, and brand disappearances are a natural outcome of this evolving landscape. The market is becoming more selective, and only those who stand out through quality, innovation, and customer service can hope to succeed.

Market confusion has also grown, with some unqualified products slipping through. In 2013, the Industrial and Commercial Bureau tested several building materials, and flooring products were among those found to be substandard. Surprisingly, even well-known brands were included in the list of不合格 (unqualified) items. According to statistics, nearly tens of millions of square meters of inferior flooring enter the market annually, often disguised as branded products or sold as “three-no” (no name, no address, no quality certificate) goods. This not only harms the market environment but also erodes consumer trust.

Industry experts say that during such a period of restructuring, chaos is inevitable. However, with stronger regulations and improved self-discipline within the sector, only companies that truly differentiate themselves through product quality, customer service, and brand reputation will be able to carve out a lasting place in the market.