With the influx of diverse capital, Chengdu Furniture City and the broader home furnishings sector in the west are experiencing a wave of innovation. According to the "2011 Chengdu Home Furnishings Market White Paper" released by Chengdu Market Research Co., Ltd., the volume of emerging home furnishing specialty markets is projected to triple that of existing home furnishing stores within the third ring of Chengdu. Shuangliu, led by Yuanrui International Furniture Store, is leveraging the strengths of Chengdu's furniture industry. Xindu has established core home CBD areas including Jiahejiayuan, Aidengbao International Lamps & Lighting Expo Center, and Xiangjiang. In Qingbaijiang, Jiafei International Building Materials Home Furnishing Market and Dagang Building Materials City have already opened for business, while Huachuan Yindi Building Materials City and Qinglong Building Materials Decoration City are set to follow suit.
As the building materials market enters its autumn and winter seasons, the Chengdu home furnishing market remains unusually active. This season's dominant theme is the opening of new spaces. The Home and Home International Furniture Mall in Xindu and the adjacent Hall 2 of Xiangjiang Global Furniture CBD both opened simultaneously. Last Sunday, the Dagang Building Materials City in Qingbaijiang also made its debut. The concurrent openings of these emerging home furnishing and building materials markets signal that Chengdu's home furnishing market is entering an era of significant expansion, with competition intensifying.
The "2 Hall" of the Xiangjiang Global Home CBD, which opened concurrently, was bustling due to events like dealer meetings. The launch of "Hall 2" once again highlighted the adept market capital operation skills of Xiangjiang Global Home Furnishing CBD, which has a background rooted in Guangdong capital.
Such a large-scale and numerous markets emerging simultaneously in the suburban areas of the city is unprecedented nationwide. What will sustain the growth of these home furnishing markets in the future, and how will it impact the ranking of furniture brands?
At the 23rd summit of the 13th West China World Expo’s "Innovation and Development of Environmentally Friendly Building Materials" forum, Ren Xingzhou, Director of the Market Economy Research Institute of the Development Research Center of the State Council, suggested that the building materials and home appliance industries capitalize on urbanization trends to adopt more sustainable development models. Ren Xingzhou emphasized that China's urbanization is progressing rapidly, serving as both a driver and support for China's economic growth and the development of the building materials and home furnishing sectors.
Another guest at the forum, the former chief economist of the National Bureau of Statistics, a spokesperson, and a special researcher in the State Council’s Counselor’s Office, noted that the increasing downward pressure on China’s economy would impact various provinces differently. For Sichuan, he highlighted two key advantages: abundant human resources and labor supply, along with a vast population translating into substantial consumer potential. Additionally, Sichuan’s nascent economy offers immense developmental potential and space, providing companies with greater future opportunities.
The accelerated pace of urbanization and the vast potential and space in Sichuan and beyond have undoubtedly presented new historical opportunities for the development of Chengdu’s home furnishing materials industry. A manager of the emerging home furnishing market stated that growing market demand and expanding market space naturally bode well for the industry’s future prospects. The rise of the emerging home market in the west is inevitable.
Dagang Building Materials City in Qingbaijiang, covering 500,000 square meters, commenced operations. At the opening ceremony, the China Furniture Building Materials Network e-commerce platform, an investment by Dagang Group, was launched with the aim of becoming China’s largest home building materials e-commerce platform. According to relevant sources, Dagang Building Materials City is currently one of the largest home building materials procurement bases in China, boasting the most comprehensive functions, the widest variety, and the lowest procurement costs. It is also the largest trade and logistics complex invested in by Zhejiang merchants in the west.
A reporter from the Chengdu Business Daily learned from the Zhejiang Chamber of Commerce in Sichuan that in recent years, Zhejiang merchants have invested up to 220 billion yuan in Sichuan, paying over 10 billion yuan in taxes annually and creating over one million jobs. The total assets of Zhejiang merchants in Sichuan have surpassed 1 trillion yuan.
Why has Dagang Group, with over ten years of successful professional market operation experience, chosen to venture westward into Chengdu? According to Dong Rucheng, Chairman of Dagang Group, under the national macro-policy of promoting the westward development, Zhejiang merchants, known for their pioneering spirit, recognize that the eastern industrial economy is shifting westward. The rapid economic growth of the western region has drawn substantial domestic and foreign investment. Chengdu’s regional advantages, policy benefits, hardware facilities, market size, and Asia’s largest railway container logistics distribution center under construction offer opportunities for domestic and foreign investments. Thus, Dagang Group has redirected its strategic investments to the western region, focusing on Chengdu. Currently, they are constructing one of the largest building materials trade and logistics bases in Qingbaijiang District, with an investment scale of 5 billion yuan and the potential to create 40,000 jobs.
Jiahe Jiayuan International Home Furnishing Mall, located in the Chengdu Furniture Industrial Park, opened after two years of meticulous planning. Nearly 300 home furnishing manufacturers and tens of thousands of consumers were present to witness its grand opening. On the opening day, household products across the market generated over 35 million yuan in sales, marking a strong start.
Among the various capitals entering the Chengdu home furnishing specialty market, there are funds from developed coastal regions such as Guangdong and Zhejiang, as well as local capital. Beyond financial contributions, their influence on the home furnishing industry extends to business philosophies and models. A reporter from the Chengdu Business Daily observed that the three large home building materials markets that opened last weekend exemplified the capital characteristics of Chengdu’s emerging home building materials specialty market: Dagang Building Materials City was built by Zhejiang-based China Dagang Group, Xiangjiang Global Home CBD Hall 2 was constructed by Guangdong-based Xiangjiang Group, and Jiahejiayuan International Home Furnishing Mall exhibits distinct local capital traits. An industry veteran remarked, "This signifies that the Chengdu home furnishing market has grown richer and more diversified in terms of capital competition."
As a business platform built on the model of direct investment from brand furniture, Jiahe Jiayuan gathers industry-leading furniture brands. Among more than 280 merchants, factory outlets account for over 70%. Nearly 1,000 product lines and 100,000 exclusive items for opening days offer direct factory sales, priced 60%-80% lower than market rates. Concurrently, the mall and participating merchants organized engaging activities such as "Holy, non-stop, win Mercedes-Benz, cash and gifts, 100% prizes," "One-yuan furniture grab," and "World's top model T-show," creating a relaxed and enjoyable shopping environment. These initiatives offered consumers a novel shopping experience when purchasing home products. According to data from the mall, on opening day, over 30% of manufacturers exceeded sales of one million yuan, collectively reaching over 35 million yuan, with all merchants in the mall achieving full bill processing. The impressive performance of Jiahe Jiayuan can be attributed to the formidable strength of Sichuan brands and local capital.
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