"High-end, atmospheric, and high-grade" – these adjectives are more fitting when describing office furniture in today’s market. Compared to home furniture, the experience-driven marketing approach is still less developed in the office furniture sector, yet stores are now showcasing a variety of emotional and immersive environments through scene simulation.
**The current trend: "Scenario simulation" has become the mainstream in office furniture store layouts.**
"At this 3.6-meter office desk set, the price exceeds 30,000 yuan. The countertop is made of rosewood, and there's imported ebony from the United States," said a worker at Guangzhou Kailin Furniture Manufacturing Co., Ltd., located in Hall A of the Zhengzhou Formont Furniture Logistics Center.
Mr. Zhang told reporters that such high-end office furniture is becoming increasingly common. He explained that the materials used in office furniture now cover almost all standard furniture types — solid wood, glass, metal, leather, fabric, bamboo, rattan, and stone, as well as **mahogany**.
He turned on the lights in the exhibition hall, and various simulated office environments came to life. “You can walk through these model rooms, experiencing the layout and atmosphere of an office environment,†he said.
“Office furniture is also graded to meet different consumer needs,†said Li Caimin, Sales Manager at Changrun Solid Wood Office Furniture Co., Ltd., in Hall A. “Government departments and business leaders’ offices are major buyers of office furniture, often choosing premium options.â€
**"High-end, atmospheric, high-grade" is especially evident in the field of executive desks.**
Generally, government departments pay more attention to the quality and environmental safety of furniture. According to most businesses, when companies purchase office furniture, they tend to focus on the price. “Many private enterprise bosses care about the look of the office, but more companies still prioritize cost-effectiveness.â€
Yang Hui, the person in charge of Hall A at Zhongshan Diou Furniture, noted that there are also differences in aesthetic preferences between government departments and enterprises. “Government departments usually go for fixed styles — dignified and elegant — while some companies prefer more decorative designs, like dragon motifs.â€
**Analysis: Government departments, quality-focused enterprises, and cost-effective choices.**
**Business Log**
**Do you want to raise your salary, or do you feel comfortable working and wait for a raise? He chose the latter.**
At the beginning of his career, Huang Bang had limited income and felt uncertain about the future. In 2004, after graduating from a normal university, he taught for three years but eventually left due to personal reasons. He moved to Guangzhou to find a job, saying, “People who study art doing tech R&D is incredible.†As a Chongqing native, he had to start from scratch.
In 2010, he moved to Chengdu, where a colleague suggested he try sales. Recalling his early days, he described it as “Qing Ku†— tough. Starting as a salesperson with a monthly salary of 1,500 yuan, he had to rely on his parents for support while raising his child. For seven consecutive months, he traveled across counties and cities in Chengdu every day.
He said, “I couldn’t see a clear path ahead. The company gave me an opportunity to understand the industry.†His only way forward was to work hard. Due to his performance, he became the supervisor of three stores in Chengdu.
In July 2011, he was sent to Suzhou due to a vacancy. Within a month, he increased Suzhou’s turnover from 30,000 yuan to over 600,000 yuan. Last March, he moved to Henan, where the number of specialty stores grew to more than 20.
Huang Bang said, “Calling and meeting customers every few days is like a homemade meal. My ultimate goal is to make others know and understand me.â€
“Many people say, ‘It’s so unlucky, I’m on a business trip.’ But in such situations, just meeting people without saying hello is more useful,†he added.
He emphasized the importance of understanding customer needs. “Be responsible and down-to-earth. Without being practical, it’s hard to reach customers. If your current salary is 1,500 yuan, don’t think about 2,000. When your ability improves, it will be noticed. If you always focus on income, you won’t have the drive to do things well, and it’s hard to make progress.â€
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**Children's furniture**, **Mahogany furniture**.
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