In the Zhangzhou home building materials market, a growing number of brands are now offering liability or product quality insurance to their customers. Companies such as Promax, Tian Tao, and several door and window brands have started to prominently display labels like “PICC Underwriting†or “Yongan Underwriting†on their products. This trend reflects a broader shift in how businesses are leveraging insurance not just as a risk management tool, but also as a competitive selling point.
Insurance has become a common part of daily life, with options ranging from personal accident coverage to car and travel insurance. As the insurance market in Zhangzhou continues to grow and mature, more industries are exploring ways to integrate insurance into their business models. The construction and home materials sector is one such area that’s beginning to catch up.
During a recent visit to the local building materials market, reporters observed that many companies are quietly using insurance as a key marketing strategy. For example, Mr. Liu, a store owner specializing in shower rooms, emphasized to a customer, Ms. Lin, that their products are covered by Ping An Insurance. This reassurance helped ease her concerns and ultimately led to a purchase.
Ms. Lin expressed that she wasn’t alone in feeling more confident about buying products that come with insurance coverage. According to Mr. Liu, consumers are increasingly drawn to this feature, making it a strong selling point for his business.
Further investigation revealed that multiple manufacturers, including those producing lighting fixtures, range hoods, and other home essentials, have secured insurance from over 20 different companies. These include liability and quality assurance policies aimed at protecting both businesses and end-users.
When asked about the motivations behind these insurance investments, a representative from PICC Zhangzhou Branch explained that companies primarily seek to reduce their own risks. For high-risk products like shower rooms, where safety incidents could lead to significant liability, having insurance helps protect the company financially. Stronger firms tend to be more proactive in this regard.
From the consumer perspective, insurance can also bring tangible benefits. In cases of disputes or when a business lacks the funds to compensate for damages, insurance companies can step in to facilitate smoother resolution. This not only speeds up the claims process but also provides consumers with a sense of security.
However, despite these advantages, the adoption of insurance in the building materials sector remains limited. Some industry insiders question the necessity of additional costs, especially when brands already claim to offer high-quality products. Others suggest that without clear industry standards or independent appraisal institutions, insurance companies face challenges in entering this market.
According to the Zhangzhou Insurance Association, the sector still lacks sufficient awareness and regulatory frameworks. Many companies are in a "blank" state, lacking the necessary information or certifications to qualify for insurance coverage.
Despite these hurdles, there are signs of progress. Several local ceramic and furniture companies have recently reached out to major insurance providers, signaling a growing interest in the field. While no final contracts have been signed yet, this development marks a positive step forward.
Overall, while the integration of insurance into the building materials market is still in its early stages, the potential benefits for all parties involved are clear. With continued education, better standards, and stronger collaboration between businesses and insurers, the future of home materials insurance in Zhangzhou looks promising.
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