"High-end, atmospheric, and high-grade" – these terms are more fitting to describe the current trend in office furniture. Compared to home furniture, office furniture still lags behind in experiential marketing, but the concept of "scene simulation" is now widely adopted in office furniture stores.
The use of scenario-based displays has become a mainstream approach in office furniture showrooms. For instance, at Guangzhou Kailin Furniture Manufacturing Co., Ltd. in Hall A of Zhengzhou Formont Furniture Logistics Center, a set of 3.6-meter office desks is priced over 30,000 yuan. The countertops are made of rosewood, with imported ebony accents from the United States. According to a worker there, such high-end office furniture is becoming increasingly common.
Mr. Zhang, a representative from the company, mentioned that today’s office furniture materials cover almost all common types: solid wood, glass, metal, leather, fabric, bamboo, rattan, and even stone. He turned on the lights in the exhibition hall, revealing various simulated office environments. “You can walk through different model rooms representing various positions and departments, immersing yourself in the layout of an actual office,†he said.
“Office furniture is also categorized into different grades to meet the needs of various consumers,†said Li Caimin, Sales Manager at Changrun Solid Wood Office Furniture Co., Ltd. “Government departments and business leaders’ offices are key markets for premium office furniture.â€
In particular, high-end office desks are showing more clearly the characteristics of being elegant, luxurious, and refined. Government agencies usually prioritize quality and environmental safety, while many private enterprises focus more on appearance and style. However, price remains a major factor in most purchasing decisions.
Yang Hui, from Zhongshan Diou Furniture's exhibition hall, noted that government departments tend to prefer traditional, dignified styles, while some companies may go for more decorative options, like dragon-themed furniture.
From a market perspective, government departments and quality-oriented enterprises typically look for cost-effective solutions. This reflects the evolving demands in the office furniture industry.
**Business Log**
Do you want to raise your salary, or do you feel comfortable working and wait for a raise? Huang Bang chose the latter.
At the beginning of his career, his income was low, and he often felt uncertain about the future. After graduating from normal school in 2004, he taught for three years but eventually left due to personal reasons. He moved to Guangzhou, where he started working in technology R&D, which he found challenging. As a Chongqing native, he had to learn everything from scratch.
In 2010, he went to Chengdu, where a colleague suggested he try sales. His initial experience was tough — starting as a salesperson with a monthly salary of 1,500 yuan, struggling to afford basic expenses. He spent seven consecutive months traveling between counties and cities in Chengdu, working hard to build his network.
He described those early days as “Qing Ku†(a Chinese term meaning exhausting or grueling). “I couldn’t see a clear path forward, but the company gave me an opportunity to understand the industry better.†Through perseverance, he eventually became a supervisor managing three stores in Chengdu.
In July 2011, he was transferred to Suzhou due to a vacancy. Within a month, he increased the store’s turnover from 30,000 to over 600,000 yuan. Later, he moved to Henan, where the number of specialty stores under his management grew to over 20.
Huang Bang believes that building relationships is key. “Calling and meeting customers regularly is like preparing a homemade meal — it’s not just about making sales, but about letting people know and trust you.†He adds that in the business world, sometimes just meeting someone without a formal greeting can be more effective.
Understanding customer preferences is crucial. “Be responsible and down-to-earth,†he says. “If you're earning 1,500 yuan now, don’t dream of 2,000. When your skills improve, your salary will follow naturally. If you only think about money, you won’t make progress.â€
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