At present, the hardware industry has a large scope and many products. The development of emerging and traditional industries is extremely polarized. The whole industry is still at the low end of the industrial value chain, and the core technology and industrial chain need to be improved. In the future, replacing the market or becoming the next blue ocean in the hardware industry, product development is the core of the company's success.
The hardware industry chain needs to be upgraded and research and development is the core weapon
Shi Lanlan, chairman of the China Hardware Products Association, believes that the hardware industry has a large scope and many products. The two levels of development of emerging and traditional industries are seriously divided, and it is urgent to establish a sound and smooth industrial chain. “This requires the company to continue research and development, innovation, quality improvement, process improvement, and ultimately promote the upgrading of the industrial chain through its own promotion.â€
"If the same computer is the most important is the chip, hardware is the chip in the home products." Liu Shuijin, marketing director of the mute door lock of the famous door, believes that the hardware industry should be the core component of customized home or future home research and development, and products based on consumer pain points. R&D is the top priority in the development of the hardware industry.
Liu Shuijin, Marketing Director, Mouth Door Lock
Founded in 18 years, 302 national patents, including 37 silent invention patent applications, 9 have been approved, and have entered the European and American applications, the door lock mute technology is the world leader, the only national-level silent laboratory in the home industry... The development and persistence of locks on hardware products, especially silent door locks, is the main reason for attracting many outstanding talents and cross-border hardware industry to enter the famous door. Liu Shuijin believes that "the famous door is the CPU chip that affects the operation of the home industry."
The industry's exclusive national-level silent laboratory settled in the famous door
Liu Shuijin revealed that the famous door mute door lock has established an independent research and development department. “The famous R&D team has more than 60 engineers, and the R&D expenditure is not less than 5% of sales. In the future, it will continue to increase investment in R&D.†The famous R&D talents are “cross-borderâ€. “We are more inclined to choose talents in the mechanical, mobile and even automotive sectors and jump out of the home industry. They often bring revolutionary changes to the industry.â€
At the same time, Mingmen is also actively cooperating with top global brands and talents, including Japan LAMP, Germany Lehmann, Italy DND, as well as Germany, Finland, Italy and domestic first-line design institutions and designers including LKK.
Intelligent product development helps companies to split the market
In recent years, the concept of smart home has been rampant, but few products have truly achieved intelligent landing.
"At present, many smart home products only add networking functions, and they do not cut the pain points of users. Many operations are not convenient, and the actual usage rate is very low." Liu Shuijin said that this is the reason why smart homes are not good at the moment. one.
Liu Shuijin believes that the biggest need for smart homes is smart security. Smart door locks are the first entry point for smart homes and the core product of smart security.
Intelligent security has a large number of family users, obvious strong demand and real pain points, high-frequency use of sticky, not easy to replace and other characteristics, making intelligent security is expected to take the lead in detonating the smart home market. "Safety is the most primitive basic needs of every family. With the gradual implementation of the community demolition policy, people's demand for smart security will be more vigorous." Liu Shuijin said.
In the future, product development in the field of smart home is the winning point for hardware companies to grab market share.
To this end, Mingmen joined Ali to launch the cloud smart door lock, and the door's interpretation of this door lock is "a warm lock."
In order to maximize the function utilization of the smart door lock, the famous doorkeeper communicates with the door lock, and all operations and reminders can be interconnected through the mobile phone. No matter where you are, you can know the family home information by the mobile phone at the first time, the door lock is dead, the password input is incorrect 5 times, the thief is wrong, you can receive the cloud SMS reminder, which is also the name of the doorkeeper. For the reason of "warmth".
The new product “Mingmenyun Smart Door Lockâ€, which represents the trend of smart door locks, was first released in April this year.
Of course, Mingmenyun smart door locks also pursue the ultimate in intelligent security: all signals are equivalent to the bank vault security system, live fingerprint identification technology, the country's highest C-class anti-theft standard super anti-theft function, capacitive touch button technology, password input With anti-peep imaginary function... These seemingly tall configurations are simple to operate, a mobile phone, a finger can "unlock" all functions.
In addition, Mingmenyun Smart Door Lock has IoT function, which can be connected with smart home products such as intelligent monitoring, intelligent light control and intelligent thermostat through the cloud to realize the upgrade of functional products to smart products, monitor and protect family property. Safety.
Replace the market or dominate the development of the hardware industry
The development of the hardware industry is affected by the industry itself, the entire building materials and home furnishing industry, and the real estate industry.
Based on the above three levels of consideration, Liu Shuijin predicts that China's hardware replacement market will be a critical position in the next 10-15 years. "At present, the inventory of the housing market is very large, and the construction of new houses will gradually decrease in the future. The secondary decoration and replacement market will be 4-5 times that of the new home decoration market."
To this end, Mingmen launched a community business expansion plan, and strive to build a platform service to replace the market; and online, the famous plan to establish a vertical O2O platform, and will be more integrated with home improvement e-commerce online and offline.
At present, Mingmen has more than 1,000 sales outlets throughout the country. “In the future, our dealers will gradually transform into platform vendors. We will also plan different series of products according to different channels to meet different customer needs.â€
In addition, because of the leading position of mute technology in the world, Mingmen will gradually promote the mute door lock to the international market. "In the future, on the basis of meeting domestic consumer demand, the famous goalkeeper will enter the European and American markets and grab more market share." Liu Shuijin said.
Editor in charge: Li Hui
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